This from Double Click's report on the internet's role in the modern purchase process:

'Word of Mouth' Is the Single Greatest Form of Purchase Influence.

No great surprise there. We all experience it every day. The real question for us as business owners is: is there some way we can increase the positive word of mouth about our business?

I think it goes with out saying, that we have to start at the beginning with our product or service. It has to be remarkable. In other words, our offering needs to stand out so much that our customers want to talk about it. Assuming we've got remarkable, we can either leave the "word of mouth" to chance or help it along.

Shameless plug: a tool like PromoterZ™ is like a putting a megaphone in the hand of your happiest customers. Why leave the word of mouth to chance? Help it along by giving your customers an easy way for them to tell their friends about your business. End of plug.

Whatever you are doing to grow your business, remember: word of mouth rules. Do you know what your customers are saying about your business?