I read recently about a musician--a cello player to be exact--that moved to New York City. She didn't know anyone in the city and was looking for opportunities to play her cello. Her solution? She carried her cello around the streets of New York with her wherever she went--whether she needed it or not. It didn't take long before other musicians introduced themselves and she was given opportunities to play.
That got me to thinking, what could I carry around to let people know what I do? Even more powerful, what would my promoting customers be willing to carry around to let others know how they feel about my business?
Hi,
I found your blog at David Sifry's Alerts, and I'm glad that I did!
Carrying a cello would definitely get you noticed, but they are cumbersome and expensive. A great conversation piece though because it's recognizable and has several currencies attached to it (sophisticated, associated with talent, an expensive instrument, culturally significant, etc.).
We're right in the middle changing our name from InteractiveVoices.com to Voices.com. We now have many opportunities to reinvent not only our service, but the way that people see the voice industry as a whole (voice-overs, voice actors, on-air talent, singers, etc.)
Companies online, particularly Web 2.0 companies, are using a 'badge' that people can link to their site with. These badges let others know that someone is affiliated with a particular company or website and to visit their profile there.
Of course, it's the word of mouth, or foot traffic that we're looking for. Our industry is very tight-knit and nearly everyone knows of each other and what they are up to.
Does anyone have any ideas about how we can reach the mass market offline?
Again, thank you for such a great blog :)
Cheers,
Stephanie Ciccarelli
http://blogs.voices.com/voxdaily/