I live in the arid southwestern region of the United States, Arizona, to be exact. I'm going on my third summer in my current home. The past two summers I have really struggled to keep my front lawn green. Yes, I have lawn. I know that some gravel and a few cacti would be more environmentally friendly, but a little patch of green lawn is more people friendly so I've kept it. Anyway, no matter what I did the sprinkler system for the front lawn never seemed to work right. The system uses little pop-up heads and they were constantly getting stuck, refusing to pop up and spray. Instead they would stay stuck in the down position, dribbling their water into a little puddle an d leaving the rest of the lawn to turn brown. I replaced many of them during the first two seasons thinking that they were just old and no longer worked. I also used my trimmer to shave the lawn directly around the heads thinking that maybe it was getting in the way. No good. The heads still refused to work.
This spring I decided to try a different tactic. It occurred to me that maybe the issue wasn't with the individual heads (they were all good heads) but with the overall system. More specifically, maybe I had too many heads resulting in not enough water pressure for the heads to perform correctly. I decided there would be no harm in testing that theory. I was ready to pull the whole system and start over with some different heads anyway. So I pulled 10 of the 23 heads. I pulled the heads and put a plug where they had been. I didn't move any of the remaining 13 around. I just strategically pulled 10 out of the midst of them. My lawn looks better than it has for the past 3 years! The remaining 13 heads all pop-up strong and have more than enough coverage to fill in for the 10 that are now in an old box in my garage.
What is the lesson for business? There are several, but I think the main one for entrepreneurs is to stay focused. There are a lot of opportunities out there--a lot of good opportunities--but being successful sometimes requires saying "no" even to good opportunities. So how is your focus? Too many sprinkler heads and not enough water pressure? Think about doing less--you could end up with a lot more green.