The Human Touch of Lead Nurturing/Marketing Automation

Submitted by B2B Lead Generation on Tue, 05/27/2008 - 2:12pm.

I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24.

You can watch the webinar recording here. Because the webinar was a brief 20 minutes, we held all audience questions for a podcast interview right after. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

During the interview we talk about lead nurturing and how marketers can add the human touch to B2B lead generation programs. You can listen to our Q&A interview here.

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