The 8 truths of real innovators

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Submitted by Business Innova... on Mon, 10/02/2006 - 5:48am.

The%20truth%20bear.jpgAlain Thys of the Marketing & Strategy Innovation Blog has posted a list of the eight truths of real innovators:

(1) Stop equating innovation to R&D;

(2) Pay people to fail;

(3) Treat everyone as an innovator;

(4) Kill bad ideas quickly;

(5) Launch first, worry about the shortcomings later;

(6) Don't believe what your customers tell you, dig deeper;

(7) Don't try radical innovation, buy it;

(8) Mix elements that shouldn’t be mixed.

[image: Ray Fenwick, "The Truth Bear"]

» source from Business Innovation Insider | add comment
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