Seeds of Growth - Be Contagious

Do you know what your customers are saying about you...you better!

Kevin Stevenson — Fri, 03 Oct 2008 05:45:51 -0700

Here is a powerful example of why customer feedback is so important to your business. Events like this happen everyday...are you making it easy for your customers to tell you what they think. Think of how "deadly" this word of mouth story could have been:

"A customer, Janet, recently gave us a feedback score of 0 and wrote a long story about the terrible haircut she received. She basically said she would never come back to Fantastic Sams. I sent her an apology e-mail and asked her to call me so I could apologize live, versus just e-mail. After a short phone call, she agreed to come back to the hair salon and let someone fix her haircut. I called the salon and arranged for her to call on her way in and ensure she had absolutely no wait when she arrived. I called her after her haircut and she was thrilled. She was amazed that I took the time to follow up with her again on the phone. . Janet also sent out 3 referrals through Promoterz. She also scheduled to come back to the salon to have her hair colored! I never would have known this woman was so upset without Promoterz. Think of all the people she would have told her story to. Now she is telling a new story...how great we are! Promoterz just saved my business thousands of dollars in potential lost revenue...thank you Promoterz!"

Scott Weintraub
Fantastic Sams
Owner
New Jersey
908.806.7272

Is this happening in your business?....are you sure? You have thousands of reasons to find out.

When you pass out a Promoterz bounce back card you automatically build an accurate customer list, increase repeat sales, increase referrals and prevent lost business. Pretty powerful little card. Learn more

Why word of mouth doesn't happen

Seth Godin — Fri, 16 May 2008 06:04:46 -0700

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about."

What's up with that?

Here's a smorgasbørd of reasons:

It's embarrassing to talk about. That's why VD screening, no matter how well done, rarely turns into a viral [ahem] success.
There's no easy way to bring it up. This is similar to number 1, but involves opportunity. It's easy to bring up, "hey, where'd you get that ring tone?" because the ring tone just interrupted everyone. It's a lot harder to bring up the fact that you just got a massage.
It might not feel cutting edge enough for your crowd. So, it's not the thing that's embarrassing, it's the fact they you just found out about it. Don't bring up your brand new Tivo with your friends from MIT. They'll sneer at you.
On a related front, it might feel too popular to profitably sneeze about. Sometimes bloggers hesitate to post on a popular source or topic because they worry they'll seem lazy.
You might like the exclusivity. If you have no trouble getting into a great restaurant or a wonderful club, perhaps you won't tell the masses because you're selfish...
You might want to keep worlds from colliding. Some kids, for example, like the idea of being the only kid from their school at the summer camp they go to. They get to have two personalities, be two people, keep things separate.
You might feel manipulated. Plenty of hip kids were happy to talk about Converse, but once big, bad Nike got involved, it felt different. Almost like they were being used.
You might worry about your taste. Recommending a wine really strongly takes guts, because maybe, just maybe, your friends will hate the wine and think you tasteless.
There are probably ten other big reasons, but they all lead to the same conclusions:

First, understand that people talk about you (or not talk about you) because of how it makes them feel, not how it makes you feel.

Second, if you're going to build a business around word of mouth, better not have these things working against you.

Third, if you do, it may be a smart strategy to work directly to overcome them. That probably means changing the fundamental DNA of your experience and the story you tell to your users. "If you like us, tell your friends," might feel like a fine start, but it's certainly not going to get you there.

What will change the game is actually changing the game. Changing the experience of talking about you so fundamentally that people will choose to do it.

5 things you need to know about women and word of mouth

Church of the Customer — Mon, 12 May 2008 12:32:32 -0700

Wondering how word of mouth works when marketing to women?

We asked Michele Miller, co-author of the new book "The Soccer Mom Myth: Today's Female Consumer: Who She Really Is, Why She Really Buys" to share five tips for understanding word of mouth and women.

Do women and men differ in they way make recommendations or share information?
Women are three times more likely to share personal stories with a friend than men. Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was from a friend. Women are natural word of mouth spreaders. They are wired that way – with four times as many connections between the left and right hemispheres of the brain, women tap deeply into that area that is responsible for bonding and connecting with others.

What can you do to make increase women’s word of mouth?
Here’s the wrong way to do it: “Sign up three friends and we’ll give you a 15% discount.” This feels like you are asking her to sell out her friends. Instead, change the offer to “You and every one of your friends who signs up will get a 15% discount.” Now she has special access to a discount that she can pass along to friends. You’ve made her the hero. She can offer value to her trusted network. She has just increased her trust and standing.

What about asking women for referrals; good idea, or bad idea?
This is tricky. Because women are such great referrers, it seems logical. If you are doing business with her, and she values your relationship, it may seem perfectly acceptable to ask her for a list of friends who might benefit from your services. But that may not be a good idea, even if she thinks you’re the best thing since Starbuck’s drive-thru. She is the gatekeeper of her relationships. She’s not being stingy, she’s being protective. A better idea might be to give her a few of your business cards and say, “if you know of anyone who might benefit from my service, feel free to give them my card.”

If women talk more than men, how do we avoid bad word of mouth from them?
The “duh” answer is, meet or exceed expectations. The other answer is, communicate clearly and often. If something goes wrong, explain to her exactly why, then do your best to make amends. Basic, fundamental communication can go very far to deflect bad word of mouth.

How can you delight women?
Give her the personal touch. It does not have to be fancy or extravagant (though that’s always appreciated). A personal thank you note mailed the old-fashioned way may be enough to get her attention and touch her heart. Remember her kids’ names, and even more importantly, the names of her pets. Give her a gift she can pass along to family members. A financial advisor for my friend Holly knows Holly has two dogs. Every visit, he sends Holly home with two dog biscuits. He even knows their favorite – Snausages. Holly likes his work but what really endears him to her are the Snausages. It’s a personal touch that makes life better for those she loves.

Interested in a free copy of Michele's book? Go to the Society forWord of Mouth (registration is free) and add a comment expressing yourinterest to this forum post.Deadline for the book giveaway is Friday May 16 at 5 pm CDT. We'llgive 5 copies away (to be drawn randomly).

Get customer feedback, generate referrals, and increase repeat sales for as little as $150 a month. Learn more

OverstockArt.com's Application on Facebook Gears Product Toward Trend-Savvy Youths

CoolBusinessIdeas — Mon, 17 Mar 2008 17:00:45 -0700

Newswire: OversockArt.com, one of the web’s most successful distributors of reproduction oil paintings, has set up shop on one of the world’s most popular youth-driven websites – Facebook.com

The company’s new application called, “My Art Gallery”, allows Facebook members to upload photos of various pieces of art for sale on the OverstockArt.com website for free. Members can enjoy works from such notable artists as Van Gogh, Degas and Monet to name a few.

Like other businesses tapping into the youth markets through popular social websites like Facebook, OverstockArt.com is gearing its affordable products toward trend-savvy, college-age individuals who want to boost the atmosphere of their apartments and dorm rooms with real oil paintings.

“We think the younger market is a great place to pitch our product,” said Amitai Sasson, OverstockArt.com’s marketing director. “Kids are becoming more and more trend-savvy these days and are also interested in uploading cool applications to highlight their profiles on social networking sites like Facebook and Myspace.”

OverstockArt.com’s application allows members to choose as many paintings as they want from all the available paintings on their website. Members can also choose to invite friends and comment on their friend’s galleries. Each uploaded painting also has a purchase option attached to it.

New Application from OverstockArt.com Gears Product Toward Trend-Savvy Youths on Facebook.com [Newswire]

Promoterz is the hands-free, word-of-mouth marketing service that takes care of the details so you can focus on business. Learn more

The truth about word of mouth

Seth Godin — Fri, 04 Jan 2008 10:29:34 -0700

It's hard.

Sure, it's hard for you. Your brand doesn't get as much as you like.

But that's not what I mean.

It's hard for the consumer. A few people like to blab and babble. Most people don't.

Consider Iowa. Caucus turnout was huge. And yet it only represents a tiny percentage of the people who vote in the actual election in Iowa. What? The caucus stage is so much more important in the scheme of things (the Iowa electoral vote essentially never influences an election). So why skip the caucus?

90% of voters skip it because they don't want to stand up in front of people and tell them who they're voting for. They don't want to be challenged or made to look foolish. So they keep quiet.

That's what most of your customers do. They lay low, because they're afraid or shy or just not used to talking about brands and products or experiences.

Sure, 1% of your customers blog or post or just plain talk. They're louder than ever before. But the other 99% represent a real opportunity for you. Figure out how to get them out there. Cajole them to go to a caucus.

Get customer feedback, generate referrals, and increase repeat sales for as little as $150 a month. Learn more

Buzz is Better than Ads

Dave Free — Mon, 05 Mar 2007 15:35:58 -0700

Great article in BusinessWeek about Chipotle's success without traditional advertising. If you've never been to one, Chipotle's is a burrito place. They used to be owned by McDonald's but got spun out and went public in 2006. Since then their share price has tripled. They've experienced double-digit growth for nine straight years! Here is the kicker: they don't do traditional advertising.

Actually, they do a little traditional advertising. Some billboards (see image with this post) and radio, but they spend less than 1% of their revenue on advertising compared with 4% or more for McDonald's and Taco Bell.

According to Steven Ellis, the Chipotle founder and CEO, "Advertising is not believable." When he opened his first store in Denver he had no money for advertising so he decided to let his burritos do the talking and started giving them away free. They recently opened a location in midtown Manhattan and gave away 6,000 burritos. People stood in line for two hours. It cost $35,000 (about the cost of an ad in The New York Times) and they got 6,000 promoters plus a mention in BusinessWeek out of it. Not bad.

What are you doing to get your customers talking?

Do you remember your customers on their birthday? On their anniversary? Do you give special notice to recently acquired customers? Promoterz does. Learn more

Self-Multiplying Customers!

Dave Free — Mon, 04 Dec 2006 15:53:01 -0700

I received a newsletter today from the folks at Nova Mind. Nova Mind makes a great mindmapping application that I use quite a bit. They also have a project management package for the Mac that looks good. I have yet to give it a try. Anyway, one of the lines in their newsletter caught my attention:

We often find that there is a single license sold in a particular place, and then within a couple of weeks there is a huge cluster of licenses sold within that same area, and we would like to thank all of you who think of your friends and associates now and recommend NovaMind to them.

What a beautiful thing! Isn't that what we all want? Self-multiplying customers! Nova Mind has some great products. They work well and have a significant impact on your productivity. It is hard not to talk about them (ask Joe and Dan how many mindmaps they have seen from me).

As we all know, in today's chaotic marketplace new customers are hard to get. Once you get them, it makes a whole lot of sense to not only keep them, but keep them so happy they multiply.

Need some help? See our sponsor Promoterz

2,998...2,999...3,000! Sleep at last!

Dave Free — Wed, 15 Nov 2006 11:59:14 -0700

Business Week's question of the week this week asks with ads everywhere "is advertising today creative--or creepy? How far should Mad Ave go?" I found the 3 responses they included interesting:

Joe Gardner, features and business affairs editor at The Onion, notes that if people "don't read all blogs with a discerning eye, they deserve any deception that's heaped upon them."

Kalle Lasn, co-founder of Ad Busters magazine, responds that "3,000 marketing messages a day seep into the average North American brain. That level of advertising is stressing us out."

And Ted Murphy, CEO of PayPerPost.com says that younger generation knows that to get free content they have to put up with product placement. In his estimation "it's a trade off they're willing to make."

As business owners, the real question for all of us is in this kind of environment is how do we effectively let those that would be interested in our product or service know we exist? There are probably many answers to that question, but near the top of the list has to be our customers. Those who have used our product or service should become our greatest and most powerful advocates in spreading the word.

Disclaimer: in an effort to help you avoid any deception being heaped upon you, this blog is sponsored by Promoterz, a great tool to help business owners turn their customers into advocates.

Promoterz is the hands-free, word-of-mouth marketing service that takes care of the details so you can focus on business. Learn more

76% Think You Are a Liar

Dave Free — Mon, 06 Nov 2006 17:13:45 -0700

The Word of Mouth Marketing Association has some great statistics and presentations available on their site. The title for this post comes from the finding that 76% of consumers think that businesses don't tell the truth in advertising. That fact and other nuggets can be found in this presentation.

The obvious follow on question becomes, who do consumers trust? The answer is also obvious: each other. From the same presentation 92% cite word of mouth as the best source for new product ideas, up from 67% in 1977. The fact is that as the marketplace clutter continues to build, word of mouth becomes more and more of a necessity to grow a business.

I posted a few weeks ago about the Hawthorne Effect and the role it can play in helping to develop advocates or promoters for your business. Dr. Paul Marsden of the London School of Economics, has written extensively about the Hawthorne effect and how Consumer Advisory Panels can be a tool to harness the power of the Hawthorne Effect to increase word of mouth.

We like the way Paul thinks and decided to do some testing of our own to see what business owners think of Consumer Advisory Panels, the Hawthorne Effect, and our system Promoterz, which can be used to setup and manage online consumer advisory panels. If you are a business owner and would be willing to take a few minutes to share your thoughts with us, we'd love to know what you think. Click here. You'll be asked to watch a brief video and answer five quick questions.

Unhappy customers tell on average 22 other people. If you ticket price is $50 that is $1100 in revenue. How would you like to know before they tell 22 others? Learn more

The Pumpkin That Sold Me a House

Dave Free — Thu, 26 Oct 2006 09:30:33 -0700

This morning I found this pumpkin on my doorstep--again. The Coen's are the realtors that helped us buy our home nearly three years ago. Every year at this time we get a pumpkin and an invitation to their Christmas party. They did the same for my brother. In fact, when I was preparing to move to Mesa and asked Joe if he knew any realtors, he said "Oh yeah, we just got our pumpkin from the Coen's. Here is their number."

Just a gimmick? For some it could be, but we've been to the Coen's party. We didn't feel like customers. We were friends. My point is the pumpkin is a nice way to get attention (and there are countless other ways to get attention) but if you don't back it up with a genuine relationship it will be nothing but a gimmick.

Looking for a house in the Phoenix area? Contact the Coen's.

(Looking for a remarkable real estate web solution?)

Your own personal pollster

Joe Free — Tue, 24 Oct 2006 15:31:45 -0700

At this time of year in the United States there is a massive amount of marketing going on. Political marketing. Email in-boxes and physical mail boxes alike are stuffed with glossy literature spinning their own story.

My wife saves all of the mailings in a big pile. Then we take the time to go through them, sort them out and try to decide who to believe. We invariably call a couple of people more involved, that we trust, to tell us how they are going to vote. We put it all together and then head off to the polls.

Recent years have been even more difficult as the number of propositions has grown. You want to make the right decisions on those, but often don't have any reliable information.

There are all kinds of polls out there, except a personal poll of people I trust. It occurred to us we could make a tool people could use to find, assemble and view the opinions of their friends.

So we made just such a tool, we call it Pollstir and it is free for anyone to use. Think of it as your own personal pollster and our little gift to a great country.

Here is how it works. You pick a ballot for your state and invite friends to "vote" and leave comments as well. You view their responses with interactive charts. Clicking on the charts will display the "reasons" behind the votes.

You can also enter PollstirIDs of others to include in your "mixins". So if you want the opinions of candidates, columnists, talk-show hosts, and celebrities you could just type in their PollstirID.

Our hope is that our little tool will help all voters, regardless of party, become more informed and therefore better voters. Just as your customer's comments about your business help their friends to "vote" on visiting your business.

Get customer feedback, generate referrals, and increase repeat sales for as little as $150 a month. Learn more

Jet-sized gravanity

Springwise — Thu, 19 Oct 2006 11:44:53 -0700

How can you appeal to your customers vanity? Imagine how many friends they tell about their picture on the side of a plane...

It's a bird... It's a plane... It's a picture of your wife on a camel in the Sahara, on a Boeing 737! Dutch airline Transavia recently held a photo competition that we couldn't help but notice. To celebrate its 40th anniversary, the holiday transporter invited passengers to send in pictures taken in or around one of their 87 destinations. Forty winning photos have been picked and will be printed on larger-than-life stickers, along with the photographer's name, and stuck onto several of Transavia's planes.

It's a fun example of using gravanity: the ever-popular consumer trend – and faithful marketing standby – that lets the masses get their names and faces in lights, even if just for a moment. A previous pairing of gravanity and airlines was KLM's create your own luggage tag campaign, which is still running.

Website: www.transavia.com

Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more

Jack is an Evolutionist WOM Guy

Brand Autopsy — Tue, 03 Oct 2006 10:05:32 -0700

Do your products or services advertise themselves?

I’m agnostic about advertising but I always pay attention to the Jack In The Box (JITB) television spots because they are clever, savvy, original, and authentic. I’m also a believer in Evolutionist Word-of-Mouth and not Creationist Word-of-Mouth. [For more, watch this YouTube presentation.]

The Evolutionist WOM mindset is about generating talk with and between customers by designing products/services that are worth talking about. Marketers believing in Creationist WOM would rather create conversations with and between customers through outrageous attention-grabbing antics which may or may not have any connection to the advertised product/service.

And it seems like Jack is also a believer of Evolutionist WOM thought.

In a new JITB commercial, a JITB marketer is seen pitching Jack on a variety of attention grabbing antics to promote their latest Ciabatta burger. One of the great ideas the marketer pitches to Jack is to name the baby of a pregnant woman (seen in Jack’s office) after the new Ciabatta burger. The JITB marketer also pitches Jack on other Creationist WOM marketing ideas.

But Jack abruptly cuts the marketer off and says something like, “Hey, I have an idea … let’s have our new Ciabatta Burger advertise itself.”

Yep … Jack is an Evolutionist WOM guy.

Find your happy customers and put a megaphone in their hand. Learn more

Motivating others: why "it's good for you" doesn't work

Creating Passionate Users — Fri, 29 Sep 2006 16:15:14 -0700

Optimism and hope are contagious and motivating. Do your customers "feel" it?

"What matters is what they do when the clicking stops." That was the central theme in the New Media Interaction Design courses I taught at UCLA Extension (Entertainment Studies dept). We all want to motivate our users (customers, learners, kids, employees, members, etc.), but motivate them for what? What do we hope they'll do when they stop clicking/listening/reading? More importantly, how do we make it happen?

Question 1: What do we want our users to do?

And no, we don't get to say, "know more." That's not an action. "Like us more" is not an action. Even my favorite, "kick ass" is not an action. How many people take a course in Design Patterns and then go right back to work and write the same clunky code, reinventing the flat tire? How many customers interact with a web app and then... just leave? How many people say they care deeply about a cause, but do nothing beyond bumper-sticker activism? How many people listen to a lecture on the dangers of smoking, but keep smoking?

There is nearly always an action (or set of actions) you're hoping users will take, and most of you already know what that is. But we also know that this sometimes involves a change in behavior, something that's extremely hard to do. So it's really the next question that matters more:

Question 2: How do we motivate them to do it?

That's where broccoli and optimism come in (I promise I'll get there in a moment).

We all know we can't simply slap motivation on another person. All we can do is design an experience to help them motivate themselves. If we get them to spend time on our web site, and they have a good experience, but then leave without doing anything--and never come back--does it really matter that they had a Good User Experience? Is a good experience an end in itself, or is it a means to something else? For much of what we design, what matters is what happens when the clicking stops (or for many web apps, just before the clicking stops).

So, we really have two levels of motivation... motivation to interact and motivation to do something as a result of that interaction. Motivation to interact is something we've talked about quite a bit here... things like the flow state, levels/superpowers, spiral experience design, painting a compelling picture with clear steps to getting there, blah blah blah. This post is about inspiring post-interaction action.

And it all comes back to broccoli. And optimism. The main points are:

1) Trying to motivate someone to action by telling them it's good for them doesn't... actually... work.
There's way too much statistical evidence (not that any of us need more evidence than our own personal experience), that not only is "... because it's good for you" NOT motivating, even the extreme case of, "... because you will DIE if you don't..." often fails! Smoking, weight loss, lack of exercise, too much alcohol or drugs. We all know what is and isn't "good for us," yet too many of us still aren't motivated enough to DO something about it. So we must ask ourselves:

"If people don't aren't motivated to make changes even under the threat of death, what on earth will motivate them?" In a controversial but powerful article in Fast Company (from May 2005) called "Change or Die", there are some insights and examples. You need to read the whole thing for the full context, but this quote gives a strong hint:

"The conventional wisdom says that crisis is a powerful motivator for change. But severe heart disease is among the most serious of personal crises, and it doesn't motivate -- at least not nearly enough. Nor does giving people accurate analyses and factual information about their situations. What works? Why, in general, is change so incredibly difficult for people? What is it about how our brains are wired that resists change so tenaciously? Why do we fight even what we know to be in our own vital interests?
Kotter has hit on a crucial insight. "Behavior change happens mostly by speaking to people's feelings," he says. "This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought."
Unfortunately, that kind of emotional persuasion isn't taught in business schools, and it doesn't come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. There's compelling science behind the psychology of change -- it draws on discoveries from emerging fields such as cognitive science, linguistics, and neuroscience -- but its insights and techniques often seem paradoxical or irrational."

Or to put it another way, telling you to eat broccoli because it's good for you doesn't work because it doesn't invoke the right feelings.

And even the threat of death doesn't invoke the right feelings. (Not that fear isn't a powerful motivator, but it's not motivating in the ways we might think...)
Which brings us back to, what does motivate?

Optimism. Hope.

In the Fast Company article, they talk about reframing / recasting the reasons why you should do something. Rather than using "it's good for you" or even the hard-to-believe-it-doesn't-work "you'll DIE if you DON'T," some health-related programs have much more success by emphasizing pleasure. From a doctor in the article: "joy is a more powerful motivator than fear."

Yes, this whole "duh" post is to reinforce the cliche: focus on the positive. (And if you're wondering why an article on making health changes is in a business magazine, you'll have to read the whole thing to see how they apply it to work behavior and culture as well, especially in the area of change.)

But what prompted me to dig out that old article was the most recent Fast Company article, Moving Pictures, about the Oscar-nominated entrepreneur Jeff Skoll, the man behind Participant Productions--"the first film company to be founded on a mission of social impact through storytelling." Skoll is also the guy who made Al Gore's new film, An Inconvenient Truth happen.

Skoll recognizes that simply "raising awareness" of issues is of little value unless people take action. From the article:

"For each project, Participant execs with nonprofit backgrounds reach out to public-sector partners, from the ACLU to the Sierra Club, for their opinions. If those partners don't think they can build an effective action campaign around the film, it's a no-go..."It can't be good-for-you spinach, or it's not going to work."

[I used broccoli instead of spinach because that whole recent Killer Spinach thing in the US wrecked the metaphor]

And here's the optimism part:
"In the face of challenges ranging from global warming to threats to civil liberties, Skoll aims to inspire hope, then action. "Time and time again, you see this outpouring from people once they're made aware they can do something," he says. "That's the principle that drives this company."

And even if you're not trying to get someone to take action for social change or to save their life--something Meaningful with a capital "M"--remember that meaningful with a lowercase "m" matters too. If your software, book, or service helps me learn more, spend more time in flow, kick ass a bit more at work, or even just have fun playing a game...you're bringing a bit more joy into my day. And THAT is meaningful to me.

Find your happy customers and put a megaphone in their hand. Learn more

Wanna Listen to a Good Story?

Dave Free — Tue, 26 Sep 2006 13:44:50 -0700

We dipped our big toe into the brave new world of "podcasting" this week. For those that don't know exactly what podcasting is, Wikipedia defines it as:

Podcasting is the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers. The term gained wide popularity as a portmanteau of iPod and broadcasting, but was seen before that as an acronym for "portable on demand".

So there you have it. A podcast is an audio file that you can listen to on your iPod (or other MP3 player) or your computer. Most podcasts are serial in nature. So once you sign up, you get a new episode every week or day or whatever the time period defined is.

Benefits of podcasting? From a marketing perspective, they are one more way to create a more personal connection with your audience and tell a story that you just can't do any other way. Think of it as getting the opportunity to sit down personally with each prospective customer and tell them personally why your product is so great. It is also a great way to establish the fact that you are an "expert" in your industry. From the listener's perspective, podcasts offer convenience. Podcasts can be downloaded at the office or at home and listened to while commuting, exercising, or doing any other activity.

How popular are podcasts? Depends on who you ask. According to this CNET article, some researchers are predicting that the U.S. podcast audience will climb from 840,000 last year to 56 million by 2010.

Not wanting 56 million potential customers to live their lives in ignorance of Promoterz, Joe, Dan and I gathered around one of our computers last week and recorded our story. Why the picture of the 3 Stooges with this post? Well, you see there were three of us...

Listen now.

Get customer feedback, generate referrals, and increase repeat sales for as little as $150 a month. Learn more