Be Remarkable

Refreshing...

Refreshing...

Today, according to predictions, we will hit 112 degrees in Mesa, Arizona. The AC units are running, the kids are out of school, and the streets look like a ghost town. "Winter" is officially here. (you know that time when everyone stays indoors because of inclement weather?)

At this time of year the word "refreshing" is particularly meaningful. Whether it is a tall cool glass of lemonade or dip in a cool pool. Both bring relief from the ongoing stress of the heat.

It occurred to me recently that some people are "refreshing" as well. Just like the lemonade, they bring relief from the ongoing stress of making a business work.

These are people that just "get it". You know the ones? They seem to know what you know and you find yourself talking excitedly together and sharing ideas and experiences and just enjoying the conversation.

That's what happened when I met Adam Toren. We got together to discuss Promoterz, our online service that helps businesses give a megaphone to their happy customers, become aware of unhappy customers, and increase the happiness of all customers. As we talked it was as if we were partners working out how to help other businesses succeed. Turns out that is what Adam does.

Adam and his brother Matthew are serial entrepreneurs. Among the impressive list of their ventures is a website, YoungEntrepreneur.com. They initially created this site to help youth become entrepreneurs but over the years it has become more to mean those that are young or new at being an entrepreneur.

The site has tens of thousands of members actively participating in its forums (http://www.youngentrepreneur.com). They also have a "refreshing" blog (http://www.youngentrepreneur.com/blog) as well.

If you are a business owner sometimes what you need, besides more hours in every day, is just to be "refreshed" as you read of others shared experiences. Others who "get it". I guess it is a sort of therapy.

I enjoyed their "10 Mistakes People Make When Starting A Business" and an interview with an Ebay founder on persuing your passion. As you read you find yourself saying, yep, I remember how I learned that. But you also get reminded of things you might want to revisit and you feel more committed to succeeding.

In the end, just as you are refreshed and ready to go as you finish the last of the deliciously tart and cold lemonade, you will have some good ideas and the courage to succeed in this thing we call business.

The Happiest customers tell on average 8 other people. Who are your happiest customers? Promoterz knows. Learn more

The Cannonball Business Plan

The Cannonball Business Plan

Remember that old Burt Reynold’s movie Cannonball Run? It was probably just my age but at the time I thought it was pretty cool--an illegal race across the country in some very nice cars. It turns out the Cannonball Run is not just fictional. Wired Magazine recently ran a story about a guy named Alex Roy whose passion has been to break the 32 hour and 7 minute record for a coast to coast drive.

This is of course completely illegal and let me clearly state that I am not encouraging participation in this kind of activity—though it sounds kinda fun. Having said that, I think we can learn something from their experience.

Their challenge was not unlike that of every small business owner—they needed to accomplish something complex with limited resources (Their limited resource was time. Most of us are limited by funds which of course limit our time). The "Driveplan" they created impressed me. On it they listed every key milestone, targeted time of arrival, potential hazards, weather forecasts etc. Because they had this plan and knew where they were supposed to be every moment, they could immediately tell if they were in trouble and if they needed to make adjustments—including backing out.

Now compare that to your business plan. When was the last time you took it out and checked where you are against it? If you are anything like me, your business plan was something you forced yourself to put together to raise funds. Once that task was done the document went in the drawer to gather dust. Maybe that is due to the way we write the things—all that useless wordiness (kind of like this post). What if we created business plans that looked more like Alex Roy’s driveplan? Imagine clear milestones, expected results, time required, potential hazards each step of the way. Seems like if we created something like that we'd be much more likely to use it and reach our destination.

The Happiest customers tell on average 8 other people. Who are your happiest customers? Promoterz knows. Learn more

The Speed of Trust

The Speed of Trust

I heard a little segment on NPR a few days ago about Steven M. R. Covey and his book "The Speed of Trust". The book has garnered praise from various prominent people and has evidently sold well, I, however, haven't read it yet. The little I heard from Mr. Covey sounded intriguing and rang of truth to me.

Is it possible to do anything of value without trust?

Trusting in the things we have learned allows us to do things. Organize, build, design, communicate, calculate. Trust in someone else allows us to combine skills and efforts toward a common goal. We put our trust in things like computer programs, a marketing message, a process. The more trust that exists the more confidently and quickly we get to our goal.

Take away trust and everything is hindered. Lack of trust breeds fear, uncertainty, and doubt. It produces delays as you investigate what you can't trust someone else for. It causes relationships to be strained and torn apart, teams to break up. Lack of trust keeps customers away from a business.

The lack of trust is poison to a business and trust makes everything good happen.

What do you do to build trust among your employees? Your partners? Your customers?

Mr. Covey has outlined 13 behaviors to help leaders create trust in their organizations, focusing on character and competency. Want your business to grow faster? Do things to increase trust throughout it.

Promoterz is the hands-free, word-of-mouth marketing service that takes care of the details so you can focus on business. Learn more

Time to Pull a Few Heads?

Time to Pull a Few Heads?

I live in the arid southwestern region of the United States, Arizona, to be exact. I'm going on my third summer in my current home. The past two summers I have really struggled to keep my front lawn green. Yes, I have lawn. I know that some gravel and a few cacti would be more environmentally friendly, but a little patch of green lawn is more people friendly so I've kept it. Anyway, no matter what I did the sprinkler system for the front lawn never seemed to work right. The system uses little pop-up heads and they were constantly getting stuck, refusing to pop up and spray. Instead they would stay stuck in the down position, dribbling their water into a little puddle an d leaving the rest of the lawn to turn brown. I replaced many of them during the first two seasons thinking that they were just old and no longer worked. I also used my trimmer to shave the lawn directly around the heads thinking that maybe it was getting in the way. No good. The heads still refused to work.

This spring I decided to try a different tactic. It occurred to me that maybe the issue wasn't with the individual heads (they were all good heads) but with the overall system. More specifically, maybe I had too many heads resulting in not enough water pressure for the heads to perform correctly. I decided there would be no harm in testing that theory. I was ready to pull the whole system and start over with some different heads anyway. So I pulled 10 of the 23 heads. I pulled the heads and put a plug where they had been. I didn't move any of the remaining 13 around. I just strategically pulled 10 out of the midst of them. My lawn looks better than it has for the past 3 years! The remaining 13 heads all pop-up strong and have more than enough coverage to fill in for the 10 that are now in an old box in my garage.

What is the lesson for business? There are several, but I think the main one for entrepreneurs is to stay focused. There are a lot of opportunities out there--a lot of good opportunities--but being successful sometimes requires saying "no" even to good opportunities. So how is your focus? Too many sprinkler heads and not enough water pressure? Think about doing less--you could end up with a lot more green.

Promoterz is the hands-free, word-of-mouth marketing service that takes care of the details so you can focus on business. Learn more

This Post Isn't Worth Reading

This Post Isn't Worth Reading

Interesting post on WorkPlayExperience about managing customer expectations to improve their experience. More specifically, lowering expectations so that customers end up being blown away. Whether you agree with the premise or not, the example used is must see material. A contestant on the British version of American Idol is a cell phone salesman that dreams of being an opera singer. You can see the judges rolling their eyes and then....

In our world of hyper-competition, keeping expectations low doesn't seem like an obvious strategy for success. Imagine the used car ad, "Come on down, but don't expect too much. Most of our cars are lemons." On the other hand, maybe something like that would be just unique and honest enough to bring them in! For more advice on lowering expectations check out Adam's post.

When you pass out a Promoterz bounce back card you automatically build an accurate customer list, increase repeat sales, increase referrals and prevent lost business. Pretty powerful little card. Learn more
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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.

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