After a talk on lead management, I spoke with several marketers from a company where one said, “We don’t need to qualify our leads because our web forms do the qualifying for us... then we send them to our sales...
B2B Lead Generation
Optimizing webforms to generate more leads through your website
Submitted by B2B Lead Generation on Thu, 06/26/2008 - 3:34pm.
You work hard to make sure your customers are happy. Don't waste happy customers. How easy is it for your customers to share with their friends? Learn more
BtoB 2008 Lead Generation Guide
Submitted by B2B Lead Generation on Wed, 05/28/2008 - 7:34am.
B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics...
If you are not regularly staying in touch with your customers someone else will. How do you stay in touch? Learn more
The Human Touch of Lead Nurturing/Marketing Automation
Submitted by B2B Lead Generation on Tue, 05/27/2008 - 2:12pm.
I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar...
The growth of your business will be determined by what your customers say about it. Do you know what they are saying? Learn more
Should lead generation ignore current customers?
Submitted by B2B Lead Generation on Mon, 05/12/2008 - 10:51am.
”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post. When you have a complex...
Get customer feedback, generate referrals, and increase repeat sales for as little as $50 a month. Learn more
Generate over 60,0000 inquiries by educating people?
Submitted by B2B Lead Generation on Mon, 05/05/2008 - 5:46pm.
I wrote a post last year on giving away ideas to proactively educate and attract future customers. I didn't expect it would generate such lively discussion and debate. Michael Stelzner wrote the following comment on my post back then, “I...
Promoterz is the hands-free, word-of-mouth marketing service that takes care of the details so you can focus on business. Learn more
