Ikea have done an amazing job of creating a brand that everybody considers when needing good quality cheap and cheerful furniture. We don't even have Ikea in South Africa, but we're still well aware of the brand even without mainstream advertising.
This guerrilla stunt using balconies in Frankfurt, which were made to look like storage boxes, is a cracker. In Europe, where space is at a premium - your balcony really does turn into valuable storage space. In South Africa it's often regarded as a convenient location for laundry
