Guy Kawasaki - The Art of the Start

Guy Kawasaki - The Art of the Start

Guy Kawasaki has posted the table of contents, first chapter, and index for his latest book, "The Art of the Start". If you haven't read it yet and are in the start-up process, or preparing for it, you should give this a read.

Lots of great info here. Here's a quote from Clayton Christensen, author of The Innovator's Dilemma and The Innovator's Solution:

This is a delightful, complete, and consummately practical entrepreneur's handbook-quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There's more good stuff in here, but this alone is worth the price of the book.

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