I came across this amazing video. I don't know the story behind it but it appears two people are in a boat "fishing" at night with a spotlight. What is remarkable is that they don't have any fishing poles. The fish are just exploding out of the water and jumping into the boat!

Sometimes it seems as a business owner that if people just knew about our product/service they would be jumping into the boat to get it. In a way it is true. The trick is getting people to know about it and knowing implies believing too.

I would love to know the story behind this video, how did they discover this spot where the fish are jumping? Did they just come upon it themselves or did they hear it from someone else?

My bet they heard it from someone else. Word of mouth is powerful in its ability to not only share a message but to attach some trust to it as well. The trust part seems to be the key.

Not all word of mouth referrals come from a trusted source, think fish stories! But even the wildest fish story is often as believable as some ad copy!

So, as business owners, are we providing a service/product that is so remarkable that our customers will share the good news?