Submitted by Mike Levin (not verified) on Sun, 06/18/2006 - 6:47am.
I love the idea of concrete examples of how word of mouth really is working--particularly online, where you get some real efficiencies kicking in. There's a concept known as HitTailing that's rising in popularity, which is sort of word-of-mouth, but is really a method of search engine optimization that anyone can partake in without being a geek.
Anyway, the point is that the site gives away the data for the company that's creating it, effectively making themselves their own success story. It's a fascinating self-referential study of a word-of-mouth campaign.
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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.
I love the idea of concrete examples of how word of mouth really is working--particularly online, where you get some real efficiencies kicking in. There's a concept known as HitTailing that's rising in popularity, which is sort of word-of-mouth, but is really a method of search engine optimization that anyone can partake in without being a geek.
Anyway, the point is that the site gives away the data for the company that's creating it, effectively making themselves their own success story. It's a fascinating self-referential study of a word-of-mouth campaign.