MarketingSherpa is out with a special report on subscription-based B2B sites.Subscription sites are in vogue these days, especially for B2B. I know of at least a dozen subscription-sites that cater primarily to small businesses, and I belong to a few myself.The MarketingSherpa report covers a wide variety of issues relating to marketing B2B subscription [...]

If you wanted to sell small businesses on advertising solutions for their business, here’s a new way to break them down: 1. “Branded branches,” (e.g., Bank of America), which reportedly comprises 60% to 65% of the advertiser spend. This might be thought of in the conventional approach as the “national-local” segment.2. Co-op sellers [...]

Reaching small-business owners, managers and decision-makers is notoriously hard to do. You know that, right?There are lots of reasons for this — here are just a few:The small business market is fragmented. For example, a time honored approach to reach SMBs is through industry organizations, chambers of commerce and similar affiliations they [...]

Contests are a popular strategy today to reach small business owners.A good contest can:engage the hearts and minds of business ownerscreate goodwill toward your companysometimes get a viral effect goingbuild brand recognitionbe a source of PR and media attentionBut if you are running a contest with an online component (as most contests these days seem [...]

Half of women surveyed said that blogs influence their decisions to purchase. That comes from a recent survey of roughly 6,000 women by BlogHer (the network of women bloggers) and Compass Partners.The study has a number of findings, but the one about purchase decisions stood out to me. Here’s the chart that [...]