After a talk on lead management, I spoke with several marketers from a company where one said, “We don’t need to qualify our leads because our web forms do the qualifying for us... then we send them to our sales...
Lead Generation
Optimizing webforms to generate more leads through your website
Submitted by B2B Lead Generation on Thu, 06/26/2008 - 3:34pm.
Find your happy customers and put a megaphone in their hand. Learn more
BtoB 2008 Lead Generation Guide
Submitted by B2B Lead Generation on Wed, 05/28/2008 - 7:34am.
B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics...
Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more
The Human Touch of Lead Nurturing/Marketing Automation
Submitted by B2B Lead Generation on Tue, 05/27/2008 - 2:12pm.
I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar...
Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more
Should lead generation ignore current customers?
Submitted by B2B Lead Generation on Mon, 05/12/2008 - 10:51am.
”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post. When you have a complex...
Promoterz is the hands-free, word-of-mouth marketing service that takes care of the details so you can focus on business. Learn more
Generate over 60,0000 inquiries by educating people?
Submitted by B2B Lead Generation on Mon, 05/05/2008 - 5:46pm.
I wrote a post last year on giving away ideas to proactively educate and attract future customers. I didn't expect it would generate such lively discussion and debate. Michael Stelzner wrote the following comment on my post back then, “I...
More happy customers. More repeat sales. More referrals. Learn more
