People who do a lot of online research are significant sources of advice about products and services compared to adults who don't do much research, according to a new study of 15,727 people by BIGresearch. "Do you give advice to others about products/services you have purchased?" Active online researcher All adults Regularly gives advice 47.0% 29.4% Occasionally gives advice 49.8%...
Customer Loyalty
Find your happy customers and put a megaphone in their hand. Learn more
Evangelism and communities webinar
Submitted by Church of the C... on Wed, 06/25/2008 - 1:50pm.
During a webinar that launches tomorrow, Rob Howard and I will chat about the building blocks of communities. It's geared primarily to those thinking about establishing online communities for their companies or brands. Rob is the founder and CEO of Telligent, a company that makes community software. He's a smart guy. You'll like him. Plus, he's giving away 100 copies...
More happy customers. More repeat sales. More referrals. Learn more
A tale of two stores
Submitted by Church of the C... on Wed, 06/25/2008 - 9:12am.
Unless you are Heidi Klum, two of the most dreaded shopping experiences for women can be buying bathing suits or jeans. So with a masochist's zeal, I ventured out recently to two specialty stores to buy both items; one sells only jeans, the other only bathing suits. Each featured an impressive selection of high-end inventory. One expertly alleviated my dread....
A disgruntled customer is 5 times more likely to tell their friend than you. On average they'll tell 4 friends. Wouldn't you like to be in the loop? Learn more
How the book publishing industry should reinvent itself
Submitted by Church of the C... on Mon, 06/16/2008 - 7:29am.
The book industry isn't well, and BzzAgent CEO Dave Balter thinks he has a solution. On the Harvard Business Publishing blog, Dave lays out an alternative to the current antiquated system: Authors package books on their own. Authors distribute digital copies of books for free to attract readers and identify markets. They use self-distribution tools to sell as many books...
Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more
Fees and customer loyalty, Pt. 2
Submitted by Church of the C... on Fri, 06/13/2008 - 9:58am.
American is no longer alone with its $15 fee to check your first bag on a flight. United and US Air just announced they, too, will charge a similar fee. Furthermore, US Air will soon charge $2 for soft drinks and $7 for alcoholic drinks, about what you'd pay at a swanky nightclub. The demise of the standard, all-inclusive airfare...
Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more
